IS RETAIL THERAPY ACTUALLY HELPING PEOPLE OVERCOME DEPRESSION?
When you’ve had a horrible day at work, do you go to the mall or browse Etsy? Do you have a sense of accomplishment when you buy a new pair of stilettos?
Let’s not get into buying right now. Instead, consider things like window shopping and web skimming.
Does that help to lift your spirits?
Retail therapy, as we call it, has a terrible rep, or should we say, will always be a contentious topic. Is the stigma, however, justified?
According to a recent study conducted by the University of Michigan, it doesn’t.
TOP 5 PURCHASED ITEMS:
Clothes, Accessories, Shoes, Gadgets, and Food
SHOPPING HAS ITS ADVANTAGES!
ESCAPE, RELAXATION, AND REJUVENATION
When it comes to advantages, these are certain to be at the top of the list. Those who are fed up with their repetitive lives frequently go shopping to unwind.
Shopping on the internet during the lunch hour is like taking a mini-vacation. Window browsing or scrolling through the products you want to buy can be a great stress reliever.
ENTERTAINMENT AND SOCIAL CONNECTION
We humans are drawn to stores with a large number of clients. We make friends and meet new individuals.
In reality, we form a bond with those who share our passion for the same brand. We usually go through the cycle of buying something, loving it, visiting its website, and like its Facebook page.
We next go to the store’s sponsored party, where we meet new people. The point is that meeting and conversing with other like-minded people is therapeutic for us as humans.
MENTAL PREPARATION SOURCE
When you buy a new outfit, you begin to visualize yourself wearing it; in a sense, you begin to visualize your new life. Visualization helps to reduce anxiety and improve performance.
Shopping, whether virtual or real, can give you a sense of control and serve as a pleasant diversion.
Reduces the intensity of rage. There’s something about shopping that calms you down, relaxes you, and makes you forget why you’re upset.
RESEARCH IN SUPPORT OF RETAIL THERAPY
TNS Global and Ebates conducted a poll that found:
Retail therapy is practiced by 51.8 percent of Americans.
9 percent of individuals shop after a terrible day at work, 14.6 percent shop after receiving bad news, and 12.2 percent shop after a squabble with a loved one.
4 out of 10 women agreed that shopping improves their mood.
According to a study conducted by the British Psychological Society, roughly 62 percent of customers went shopping to cheer themselves up.
A study conducted by the University of Michigan discovered that shopping makes people feel better.
RECENT RESEARCH IN RETAIL THERAPEUTICS
Two professors from the University of Michigan Ross School of Business, Scott Rick and Katherine Burson, as well as a PhD candidate, Beatriz Pereira, undertook this research. The following tests were carried out.
45 female undergraduates were invited to watch a video about a bullying occurrence in one experiment. Before and after the movie, all of the participants were asked to rate their moods and feelings.
They were offered the option of purchasing a snack, which they chose 44 percent of the time. Buyers were shown to be substantially less depressed than non-buyers in the study.
A total of 100 participants were invited to watch a dismal video in the second experiment. The individuals were then randomly assigned to shopping scenarios in which they had to chose products, add them to their shopping carts, or peruse them.
At the end of the study, the choosers were found to be happier than the browsers.
The bottom line is that shopping can help you cope with negative emotions and making purchasing decisions can lift your spirits. Those who shopped were three times as happy as those who looked.
WHICH ARE THE REASONS FOR RETAIL THERAPY FAILURE?
“We all love a little retail therapy now and then” says Peggy Wynne, a therapist in San Francisco. It has the ability to soothe the soul in little, controllable dosages.
Shopping, like moderate alcohol consumption, is not a problem when done in moderation. She explains that when the line is crossed, the shopping hypothesis becomes a problem.
“When I shop, the world gets better, and the world is better“, Rebecca Bloomwood, a character in Confessions of a Shopaholic, says. “But then it isn’t, and I have to do it all over again.”
Shopping may be extremely addictive. It’s a compulsion! You’ll feel compelled to accomplish more once you’ve completed it.
It may be followed by the shame of overspending afterwards.
So, retail therapy can help you overcome depression if you keep your spending under control. After all, we claim that a little browsing now and then isn’t going to hurt.
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